Our story

Kina is a name I cherished if I ever had a baby girl. It comes from the Hawaiian word KinaʻŌle, which means doing things the right way—with the right motive, at the right time, for the right reason, and with the right feeling.

Kina Rewards was born when everything aligned perfectly in my journey as a mom and a second-time tech founder. As a mother, I quickly realized that the expenses for children seem never-ending—baby products, daycare, swimming classes, gymnastics, music lessons—the list goes on. It can be overwhelming, both emotionally and financially.

That's why we created Kina Rewards—the first loyalty program designed by parents, for parents. Our platform turns the significant expense of daycare and school payments into rewards.

Let’s turn everyday expenses into rewarding experiences, and together, let's make this journey a little lighter and a lot more joyful!

Co-founder & CEO